About Me

Senior Creative Lead in Design and User Experience

I’m an experienced senior UX/UI and product designer, having worked with reputable and high-profile clients at various design, branding, and advertising agencies. 5thirty is the platform where I showcase a small selection of my work throughout my career. I am passionate about all aspects of digital design and I have extensive experience collaborating with teams across disciplines, including UX/UI, development, and strategy. I am confident in mentoring junior colleagues and working in a multidisciplinary team. Highly organised, I thrive on collaborating with diverse teams, effectively bringing together collective skills.

I love travelling and attending various design and UX conferences across Europe. I visited Berlin to attend the Awwwards Conference and also Digital Design Days in Milan, taking inspiration from a spectrum of digital work.

I am based in Wrexham, in North Wales. I have a full driving license and my own car. I’m accustomed to commuting. I’m married with 3 boys. I’m bi-lingual and fluent in English and Cantonese. In my spare time, I enjoy running with @runkeeper and @onepeloton and going to the gym.



Mando Group | Jan 2019 - Present

I have been responsible for engaging with clients to understand their design requirements in order to craft the best customer experience interfaces while factoring in all aspects of ever evolving devices, browsers and accessibility standards. I am skilled in leading visual direction workshops with key stakeholders to gather client input into a definitive visual style to steer the proposed design. I am highly skilled in creating customer experience interfaces comprised of robust components, templates and supporting features and integrating those artefacts into a design system for build. I love a collaborative working ethos and always ensure designs are user-focussed.


Ashfield Digital & Creative | Apr 2016 - Sep 2018

Overseeing digital creative work in the agency and managing a team of 3. Our work includes websites, interactive touchscreens, apps and digital experiences. Ensuring the team applies our digital design process across all projects of varying scale. Collaboration with teams to ensure high quality delivery of work; starting with a discovery phase to uncover the objectives and requirements of the project, through to UX, including user journeys, wireframing and functional specifications workbook. Using this foundation to establish user-centred design concepts, prototyping and style guides to form solid UI design decisions for the project outcome.


Ashfield Digital & Creative | Aug 2013 – Mar 2016

I was lead designer director for numerous high profile clients in healthcare communications taking projects from concept to completion, including; ideas generation, wireframing, creating design style guides, high end UI designs, building design prototypes and user testing. Working collaboratively with developers and strategy teams to ensure successful projects deliveries.


5thirty | Sep 2010 – Dec 2013

As a designer/consultant, I managed my own direct clients. I was self-sufficient in running my own business and building up a strong client base. My work included branding, digital, and print design.


TBWA Manchester | Oct 2007 - Sept 2010

I was an integral part of the digital team, working with high-profile clients such as ghd, Nissan, and EA Sports. Working alongside senior creative directors on commercial advertising campaigns enabled me to develop my skill sets in meeting challenging deadlines while also ensuring a successful end product.


Various | 2005 – 2007

Freelance contracts across Cheshire and Manchester


Un.titled Leicester | 2001 - 2005

My first full-time design role after graduating from university involved designing and building my initial commercial website in Flash. Subsequently, I collaborated with various high-profile fashion and footwear brands.


Nottingham | 1998 - 2001

BA (hons) Graphic Design degree specialising in interactive media in my final year at Nottingham Trent University


Wrexham | 1997 - 1998

Foundation Course in Art & Design


Email: mai@5thirty.com  |  Mobile: +44 (0)7703 487077