About Me

Senior Creative Lead in Design and User Experience

I’m an experienced senior UX/UI and Product designer, having worked with reputable and high-profile clients at various design, branding, and advertising agencies. 5thirty is the platform where I showcase a curated selection of my work throughout my career. I am passionate about all aspects of digital design and have extensive experience collaborating with teams across disciplines, including UX/UI, development, and strategy. I am confident in mentoring junior colleagues and working in multidisciplinary teams. Highly organised, I thrive on collaborating with diverse teams, effectively bringing together collective skills.

I love travelling and attending design and UX conferences across Europe. I have visited Berlin for the Awwwards Conference and Milan for Digital Design Days, taking inspiration from a wide spectrum of digital work.

I am based in Wrexham, in North Wales. I’m married with three boys and bilingual, fluent in English and Cantonese. In my spare time, I enjoy running with @Runkeeper and @OnePeloton, and going to the gym.

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EXPERIENCE & SKILLSET

SENIOR PRODUCT DESIGNER

RoadToHealth Group | Feb 2024 - Present

My role focuses on designing mobile apps, websites, and interfaces for health and wellbeing solutions across iOS, Android, and web. I create intuitive, engaging designs while collaborating with cross-functional teams and staying up to date with UX trends and mobile design standards. Working primarily in Figma, I have developed a strong understanding of platform-specific design guidelines. The role requires confident communication, attention to detail, and the ability to manage multiple projects independently, ensuring high-quality outcomes that meet internal reviews and deadlines.

CREATIVE LEAD

Mando Group | Jan 2019 - Jan 2024

I was responsible for engaging with clients to understand their design requirements and crafting customer experience interfaces that accounted for evolving devices, browsers, and accessibility standards. I led visual direction workshops with key stakeholders to gather input and define a clear visual style that guided proposed designs. I specialised in creating robust, component-based interfaces with templates and supporting features, integrating these artefacts into cohesive design system for development. I enjoyed working collaboratively and always kept the user at the heart of every design.

ASSOCIATE CREATIVE DIRECTOR

Ashfield Digital & Creative | Apr 2016 - Sep 2018

I oversaw digital creative work in the agency and managed a team of three. Our projects included websites, interactive touchscreens, apps, and digital experiences. I ensured the team applied our digital design process across projects of varying scale. I collaborated with teams to deliver high-quality work, starting with a discovery phase to identify project objectives and requirements, progressing through UX work including user journeys, wireframing, and functional specification workbooks. I used this foundation to develop user-centred design concepts, prototypes, and style guides, which informed solid UI design decisions and successful project outcomes.

SENIOR DIGITAL ART DIRECTOR

Ashfield Digital & Creative | Aug 2013 – Mar 2016

I was lead design director for numerous high profile clients in healthcare communications taking projects from concept to completion, including; ideas generation, wireframing, creating design style guides, high-end UI designs, building design prototypes and user testing. Working collaboratively with developers and strategy teams to ensure successful projects deliveries.

FREELANCE DESIGNER / CONSULTANT

5thirty | Sep 2010 – Dec 2013

As a designer/consultant, I managed my own direct clients. I was self-sufficient in running my own business and building up a strong client base. My work included branding, digital, and print design.

INTERACTIVE DESIGNER

TBWA Manchester | Oct 2007 - Sept 2010

I was an integral part of the digital team, working with high-profile clients such as ghd, Nissan, and EA Sports. Working alongside senior creative directors on commercial advertising campaigns enabled me to develop my skill sets in meeting challenging deadlines while also ensuring a successful end product.

FREELANCE DESIGNER

Various | 2005 – 2007

Freelance contracts across Cheshire and Manchester

GRAPHIC / WEB DESIGNER

Un.titled Leicester | 2001 - 2005

My first full-time design role after graduating from university involved designing and building my initial commercial website in Flash. Subsequently, I collaborated with various high-profile fashion and footwear brands.

NOTTINGHAM TRENT UNIVERSITY

Nottingham | 1998 - 2001

BA (hons) Graphic Design degree specialising in interactive media in my final year at Nottingham Trent University

YALE COLLEGE

Wrexham | 1997 - 1998

Foundation Course in Art & Design

CONTACT ME

Email: mai@5thirty.com | Mobile: +44 (0)7703 487077

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