Digital detail aids are used by sales reps as an informational and marketing tool to help shape conversations with physicians and pharmacists. Designing an interface to engage a captive audience was a key objective for this project. The interactive UI was designed with the ability to capture analytics and capabilities of generating follow-up reports on usage and data-capture.
We aimed to design a flexible and dynamic interface for over-the-counter products, using brand colours, typography, and custom illustrations. The goal was to create a calm and soothing interface that reflects the natural ingredients of the product.
Create a flexible interface for Iberogast, seamlessly incorporating brand elements and visual storytelling to convey the product's USP of natural ingredients providing fast and effective relief of digestive symptoms.
I began with storyboard of sketches in the early stages of the process to establish a framework with a narrative. These sketches were progressively transformed into functional UI designs, incorporating interactive elements to illustrate the product's key selling points and natural ingredients.
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